Step 2 - What is the Real Problem of the Business?
Now using the task selection dice allocate one of the PROBLEMS OF THE BUSINESS task templates to each person.
Use the PROBLEMS OF THE BUSINESS tasks to get behind the issues, look beyond the symptoms and uncover the REAL PROBLEM OF THE BUSINESS and think about WHO could REALLY solve it.
Share your conclusions with the team, discuss and capture your views on what you believe to be the REAL PROBLEM OF THE BUSINESS and WHO could REALLY solve it in Box B.
A great introduction to this unique new problem-led front-end of innovation technique. The book is also a complete DIY guide to running your own KN3W IDEAS workshop because it contains a complete set of the patent-pending KN3W IDEAS templates and tools, and a step-by-step classroom in a book tutorial – everything you need to start picking the right things to do – now!