Step 4 - Is it a Problem Worth Solving?
Now using the feedback from the customer focus groups, quantitative research or expert panel, prioritise the PBTP’s based on Problem Relevance and Commitment to Solve.
Each person folds their template into a cube, with the PBTP facing outwards, and together with their PROBLEM BOARD presents their PBTP to the team or panel to convince them they have captured the most relevant problems that people are desperate to solve.
The team then debates all the PBTP’s and prioritises each cube versus another. In multi-team situations the Reply® wireless voting tool is an effective method of prioritising.
Once the prioritisation is finalised, the team select one PBTP from the green quadrant, and each person captures that problem on box D of their template, (using a bold pen or another colour) or on a fresh template. Teams can choose to work on more than one PBTP, if time permits.
A great introduction to this unique new problem-led front-end of innovation technique. The book is also a complete DIY guide to running your own KN3W IDEAS workshop because it contains a complete set of the patent-pending KN3W IDEAS templates and tools, and a step-by-step classroom in a book tutorial – everything you need to start picking the right things to do – now!