Step 11 - Is this idea worth investing in?
Time to sell their final KN3W IDEA.
Each team / sub-group folds their template, and together with their final KN3W IDEAS concept board, presents their KN3W IDEA.
The overall group then prioritises the KN3W IDEAS based on two criteria – Relevance -Does it solve a relevant customer problem?, and Uniqueness - Does it solve it in a unique way?
The group jointly prioritises all the ideas either manually by show of hands or by using the Reply® wireless voting tool.
A great introduction to this unique new problem-led front-end of innovation technique. The book is also a complete DIY guide to running your own KN3W IDEAS workshop because it contains a complete set of the patent-pending KN3W IDEAS templates and tools, and a step-by-step classroom in a book tutorial – everything you need to start picking the right things to do – now!