4 Easy Steps to turn your Ideas into Concepts with Hooks
STEP 1 – THE RIGHT BAIT – THE RIGHT PROBLEM –
Show you really understand the target audience – get into their shoes, show empathy for their issues and, importantly, the relevant problem your idea is targeting.
STEP 2 –GET THEM ON THE HOOK WITH THE RIGHT IDEA -
Dangle your product or service idea in front of them as an irresistibly unique solution to their problem.
Step 3 – STRIKE ! -
Make sure they stay on the hook with a competitive, compelling, watertight argument, and make sure no one else can copy you.
COMPELLING BENEFITS –
What it really does for them and why that is important.
DRAMATIC DIFFERENCE -
Why it is absolutely unique - claims, visual demonstration
THE REASON TO BELIEVE –
Leave no doubt that what you are saying is true - tests, endorsements, references etc.
STEP 4 – HAUL THEM IN –
Sum up (from the target audience’s POV ) why your product or service idea is the absolute ideal solution to their problem.
A great introduction to this unique new problem-led front-end of innovation technique. The book is also a complete DIY guide to running your own KN3W IDEAS workshop because it contains a complete set of the patent-pending KN3W IDEAS templates and tools, and a step-by-step classroom in a book tutorial – everything you need to start picking the right things to do – now!
