Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/joomla/import.php on line 29

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/joomla/import.php on line 32

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JRequest::clean() should not be called statically in /home/kn3widea/public_html/libraries/joomla/import.php on line 33

Strict Standards: Non-static method JRequest::_cleanArray() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 463

Strict Standards: Non-static method JRequest::_cleanArray() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 464

Strict Standards: Non-static method JRequest::_cleanArray() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 465

Strict Standards: Non-static method JRequest::_cleanArray() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 466

Strict Standards: Non-static method JRequest::_cleanArray() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 467

Strict Standards: Non-static method JRequest::_cleanArray() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 468

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/joomla/import.php on line 35

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/joomla/import.php on line 38

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/joomla/import.php on line 39

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/joomla/import.php on line 46

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/joomla/import.php on line 47

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/joomla/import.php on line 50

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/joomla/import.php on line 53

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/joomla/import.php on line 54

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/joomla/import.php on line 57

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/joomla/import.php on line 58

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JFactory::getApplication() should not be called statically in /home/kn3widea/public_html/index.php on line 31

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Redefining already defined constructor for class JObject in /home/kn3widea/public_html/libraries/joomla/base/object.php on line 57

Strict Standards: Non-static method JApplication::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/factory.php on line 46

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JApplicationHelper::getClientInfo() should not be called statically in /home/kn3widea/public_html/libraries/joomla/application/application.php on line 132

Strict Standards: Declaration of JSite::getRouter() should be compatible with & JApplication::getRouter($name = NULL, $options = Array) in /home/kn3widea/public_html/includes/application.php on line 0

Strict Standards: Declaration of JSite::getPathWay() should be compatible with & JApplication::getPathway($name = NULL, $options = Array) in /home/kn3widea/public_html/includes/application.php on line 0

Strict Standards: Declaration of JSite::getMenu() should be compatible with & JApplication::getMenu($name = NULL, $options = Array) in /home/kn3widea/public_html/includes/application.php on line 0

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/joomla/registry/registry.php on line 19

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Declaration of JSession::set() should be compatible with JObject::set($property, $value = NULL) in /home/kn3widea/public_html/libraries/joomla/session/session.php on line 0

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/joomla/session/session.php on line 19

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Declaration of JSessionStorageNone::register() should be compatible with JSessionStorage::register($options = Array) in /home/kn3widea/public_html/libraries/joomla/session/storage/none.php on line 0

Warning: session_start(): Cannot send session cookie - headers already sent by (output started at /home/kn3widea/public_html/libraries/joomla/import.php:29) in /home/kn3widea/public_html/libraries/joomla/session/session.php on line 423

Warning: session_start(): Cannot send session cache limiter - headers already sent (output started at /home/kn3widea/public_html/libraries/joomla/import.php:29) in /home/kn3widea/public_html/libraries/joomla/session/session.php on line 423

Warning: Cannot modify header information - headers already sent by (output started at /home/kn3widea/public_html/libraries/joomla/import.php:29) in /home/kn3widea/public_html/libraries/joomla/session/session.php on line 426

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/joomla/html/parameter.php on line 21

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Declaration of JRegistryFormatINI::objectToString() should be compatible with JRegistryFormat::objectToString(&$object) in /home/kn3widea/public_html/libraries/joomla/registry/format/ini.php on line 0

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JPluginHelper::importPlugin() should not be called statically in /home/kn3widea/public_html/index.php on line 41

Strict Standards: Non-static method JPluginHelper::_load() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 92

Strict Standards: Non-static method JPluginHelper::_import() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 97

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Redefining already defined constructor for class JPlugin in /home/kn3widea/public_html/libraries/joomla/plugin/plugin.php on line 75

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Declaration of JEvent::update() should be compatible with JObserver::update() in /home/kn3widea/public_html/libraries/joomla/event/event.php on line 29

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JDispatcher::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 140

Strict Standards: Non-static method JPluginHelper::getPlugin() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 147

Strict Standards: Non-static method JPluginHelper::_load() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 41

Strict Standards: Non-static method JPluginHelper::_import() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 97

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JDispatcher::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 140

Strict Standards: Non-static method JPluginHelper::getPlugin() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 147

Strict Standards: Non-static method JPluginHelper::_load() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 41

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JPluginHelper::_import() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 97

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JDispatcher::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 140

Strict Standards: Non-static method JPluginHelper::getPlugin() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 147

Strict Standards: Non-static method JPluginHelper::_load() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 41

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/joomla/cache/cache.php on line 19

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Declaration of JCacheStorage::get() should be compatible with JObject::get($property, $default = NULL) in /home/kn3widea/public_html/libraries/joomla/cache/storage.php on line 0

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JSite::getMenu() should not be called statically in /home/kn3widea/public_html/components/com_content/router.php on line 120

Strict Standards: Non-static method JApplication::getMenu() should not be called statically in /home/kn3widea/public_html/includes/application.php on line 345

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JMenu::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/application/application.php on line 720

Strict Standards: Non-static method JError::isError() should not be called statically in /home/kn3widea/public_html/libraries/joomla/application/application.php on line 721

Strict Standards: Non-static method JRequest::getInt() should not be called statically in /home/kn3widea/public_html/index.php on line 55

Strict Standards: Non-static method JRequest::getVar() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 179

Strict Standards: Non-static method JRequest::_cleanVar() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 134

Strict Standards: Non-static method JFilterInput::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 577

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JRequest::getCmd() should not be called statically in /home/kn3widea/public_html/index.php on line 67

Strict Standards: Non-static method JRequest::getVar() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 255

Strict Standards: Non-static method JRequest::_cleanVar() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 134

Strict Standards: Non-static method JFilterInput::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 577

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/joomla/document/document.php on line 19

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Declaration of JDocumentHTML::setBuffer() should be compatible with JDocument::setBuffer($content) in /home/kn3widea/public_html/libraries/joomla/document/html/html.php on line 0

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JResponse::toString() should not be called statically in /home/kn3widea/public_html/index.php on line 88

Strict Standards: Non-static method JResponse::getBody() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/response.php on line 190

Strict Standards: Non-static method JResponse::allowCache() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/response.php on line 197

Strict Standards: Non-static method JResponse::setHeader() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/response.php on line 199

Strict Standards: Non-static method JResponse::setHeader() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/response.php on line 200

Strict Standards: Non-static method JResponse::setHeader() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/response.php on line 201

Strict Standards: Non-static method JResponse::setHeader() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/response.php on line 202

Strict Standards: Non-static method JResponse::setHeader() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/response.php on line 203

Strict Standards: Non-static method JResponse::sendHeaders() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/response.php on line 206

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186
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Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Declaration of ContentController::display() should be compatible with JController::display($cachable = false) in /home/kn3widea/public_html/components/com_content/controller.php on line 28

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method JHTMLBehavior::caption() should not be called statically in /home/kn3widea/public_html/libraries/joomla/html/html.php on line 91

Strict Standards: Non-static method JHTML::script() should not be called statically in /home/kn3widea/public_html/libraries/joomla/html/html/behavior.php on line 63

Strict Standards: Non-static method JHTML::_() should not be called statically in /home/kn3widea/public_html/libraries/joomla/html/html.php on line 172

Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method JHTMLBehavior::mootools() should not be called statically in /home/kn3widea/public_html/libraries/joomla/html/html.php on line 91

Strict Standards: Non-static method JFactory::getConfig() should not be called statically in /home/kn3widea/public_html/libraries/joomla/html/html/behavior.php on line 46

Strict Standards: Non-static method JHTML::script() should not be called statically in /home/kn3widea/public_html/libraries/joomla/html/html/behavior.php on line 56

Strict Standards: Non-static method JURI::root() should not be called statically in /home/kn3widea/public_html/libraries/joomla/html/html.php on line 176

Strict Standards: Non-static method JURI::base() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/uri.php on line 276

Strict Standards: Non-static method JURI::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/uri.php on line 276

Strict Standards: Non-static method JFactory::getDocument() should not be called statically in /home/kn3widea/public_html/libraries/joomla/html/html.php on line 179

Strict Standards: Non-static method JURI::root() should not be called statically in /home/kn3widea/public_html/libraries/joomla/html/html.php on line 176

Strict Standards: Non-static method JFactory::getDocument() should not be called statically in /home/kn3widea/public_html/libraries/joomla/html/html.php on line 179

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Declaration of JCacheView::get() should be compatible with JCache::get($id, $group = NULL) in /home/kn3widea/public_html/libraries/joomla/cache/handler/view.php on line 0

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JSite::getMenu() should not be called statically in /home/kn3widea/public_html/components/com_content/router.php on line 19

Strict Standards: Non-static method JApplication::getMenu() should not be called statically in /home/kn3widea/public_html/includes/application.php on line 345

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JMenu::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/application/application.php on line 720

Strict Standards: Non-static method JError::isError() should not be called statically in /home/kn3widea/public_html/libraries/joomla/application/application.php on line 721

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

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Six Degee Executive Newsletter


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6 degrees

 

OCTOBER 2012 NEWSLETER

 

john gerrieIn this issue John Gerrie, Managing Partner at

KN3W Ideas, weighs in on the Coles and

Woolworths duopoly discussion with a

new perspective, pointing the finger at the

FMCG sector's loss of consumer focus.

The Coles and Woolworths duopoly has been a much talked about issue within the FMCG sector.  Increasingly, articles and current affairs comment on how the two dominant retailers misuse their market position to drive companies out of business, allocate shelf space to their housebrands disproportionately, or auction off shelf space to the highest bidder.  But John Gerrie, Managing Partner at Knew Ideas, believes the retailers aren’t the cause of the problems; instead the issue lies with the FMCG sector’s shift away from consumer marketing.

For many FMCG companies in Australia, Coles and Woolworths account for upwards of 60% of their sales, if not more. So it is not surprising their actions come under scrutiny by the sector.  It has even been suggested the ACCC should look at Coles and Woolworths’ behaviour in reference to ‘unconscionable conduct’, section 20 and 21 of the Australian Competition and Consumer Law.

In all this you would be forgiven for forgetting how the FMCG industry actually works.  We sell products to consumers through retailers. The old sporting analogy comes to mind – play the ball not the man. When a team starts reacting to a player, rather than the ball, they are very quickly drawn into playing the opposing team’s game, rather than playing their own game; of course you need to be aware of every move the opposing team makes, but the goal is to get the ball into the goal, and you should never take your eye off the ball. The ball in this analogy is of course the consumer.

As an industry we are fast losing focus of the simple fact the consumer decides what products they will use. If your brand has become interchangeable with a housebrand, don’t blame anyone but yourself. We have been so caught up in playing Coles and Woolworths’ game, we have taken our eye off the ball. The power balance has shifted from consumer-focus to trade-focus, and the customer marketing teams are running the business strategy instead of the consumer marketers.

We need to get our focus back on the consumer. You cannot ignore the importance of the trade marketing plan, but when the trade marketing plan runs your business, Coles and Woolworth will dominate in your decision making. Trade marketing should be part of your brand plan, but you need to be clear; consumer goods brands market to consumer and market through customer. When the through and to get confused, the trouble starts.

The whole organisation needs to be focused on the consumer, not just at the annual conference or fancy retreats, but every day. Every day you need to ask how your brand is going to satisfy the consumer better than anything else, particularly housebrands.

Coles regularly put their housebrands up against the best branded equivalents in a blind test and ask the question – would you buy it? I wonder how often the brands put themselves up against the housebrand and ask the same question. If we are not giving the consumer a significant and demonstrable reason to buy your brand over a housebrand you will lose the consumer, slowly, but surely.

So what can we, and should we, be doing?

1. Refocus the whole organisation on the consumer. Market to your consumer, through your customer. Get the whole organisation aligned on the’ to’ and the ‘through’.

2. Make sure your brand has a significant and demonstrable advantage over your competitor and housebrands. Not differences you wish for, but differences the consumers actual tell you are there, and differences they appreciate.

If you do not have that significant demonstrable difference, drop everything and build them into your brand fast, or you will be competing in the next auction for self space.


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Facilitator & Practitioner
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Become a KN3W IDEAS facilitator or practitioner

KN3W IDEAS the book
More than just a book - a whole KN3W was of thinking

A great introduction to this unique new problem-led front-end of innovation technique. The book is also a complete DIY guide to running your own KN3W IDEAS workshop because it contains a complete set of the patent-pending KN3W IDEAS templates and tools, and a step-by-step classroom in a book tutorial – everything you need to start picking the right things to do – now!


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KN3W News

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    LA UNIVERSIDAD CATOLICA DEL PERU

     

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    UNIVERSITY PONTIFICIA UNIVERSIDAD CATOLICA DEL PERU

     

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    Surf Life Saving Sunscreen

     

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    Blackmores Concept Development

     

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  • Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JSite::getMenu() should not be called statically in /home/kn3widea/public_html/components/com_content/router.php on line 19

    Strict Standards: Non-static method JApplication::getMenu() should not be called statically in /home/kn3widea/public_html/includes/application.php on line 345

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JMenu::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/application/application.php on line 720

    Strict Standards: Non-static method JError::isError() should not be called statically in /home/kn3widea/public_html/libraries/joomla/application/application.php on line 721

    Strict Standards: Non-static method JRequest::getCmd() should not be called statically in /home/kn3widea/public_html/plugins/content/pagenavigation.php on line 21

    Strict Standards: Non-static method JRequest::getVar() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 255

    Strict Standards: Non-static method JRequest::_cleanVar() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 134

    Strict Standards: Non-static method JFilterInput::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 577

    Strict Standards: Non-static method JPluginHelper::getPlugin() should not be called statically in /home/kn3widea/public_html/plugins/content/pagenavigation.php on line 24

    Strict Standards: Non-static method JPluginHelper::_load() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 41

    Strict Standards: Non-static method JFactory::getURI() should not be called statically in /home/kn3widea/public_html/plugins/content/vote.php on line 21

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JURI::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/factory.php on line 403

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  • Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JSite::getMenu() should not be called statically in /home/kn3widea/public_html/components/com_content/router.php on line 19

    Strict Standards: Non-static method JApplication::getMenu() should not be called statically in /home/kn3widea/public_html/includes/application.php on line 345

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JMenu::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/application/application.php on line 720

    Strict Standards: Non-static method JError::isError() should not be called statically in /home/kn3widea/public_html/libraries/joomla/application/application.php on line 721

    Strict Standards: Non-static method JRequest::getCmd() should not be called statically in /home/kn3widea/public_html/plugins/content/pagenavigation.php on line 21

    Strict Standards: Non-static method JRequest::getVar() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 255

    Strict Standards: Non-static method JRequest::_cleanVar() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 134

    Strict Standards: Non-static method JFilterInput::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 577

    Strict Standards: Non-static method JPluginHelper::getPlugin() should not be called statically in /home/kn3widea/public_html/plugins/content/pagenavigation.php on line 24

    Strict Standards: Non-static method JPluginHelper::_load() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 41

    Strict Standards: Non-static method JFactory::getURI() should not be called statically in /home/kn3widea/public_html/plugins/content/vote.php on line 21

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JURI::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/factory.php on line 403

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  • Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JSite::getMenu() should not be called statically in /home/kn3widea/public_html/components/com_content/router.php on line 19

    Strict Standards: Non-static method JApplication::getMenu() should not be called statically in /home/kn3widea/public_html/includes/application.php on line 345

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JMenu::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/application/application.php on line 720

    Strict Standards: Non-static method JError::isError() should not be called statically in /home/kn3widea/public_html/libraries/joomla/application/application.php on line 721

    Strict Standards: Non-static method JRequest::getCmd() should not be called statically in /home/kn3widea/public_html/plugins/content/pagenavigation.php on line 21

    Strict Standards: Non-static method JRequest::getVar() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 255

    Strict Standards: Non-static method JRequest::_cleanVar() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 134

    Strict Standards: Non-static method JFilterInput::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 577

    Strict Standards: Non-static method JPluginHelper::getPlugin() should not be called statically in /home/kn3widea/public_html/plugins/content/pagenavigation.php on line 24

    Strict Standards: Non-static method JPluginHelper::_load() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 41

    Strict Standards: Non-static method JFactory::getURI() should not be called statically in /home/kn3widea/public_html/plugins/content/vote.php on line 21

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JURI::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/factory.php on line 403

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  • Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JSite::getMenu() should not be called statically in /home/kn3widea/public_html/components/com_content/router.php on line 19

    Strict Standards: Non-static method JApplication::getMenu() should not be called statically in /home/kn3widea/public_html/includes/application.php on line 345

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JMenu::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/application/application.php on line 720

    Strict Standards: Non-static method JError::isError() should not be called statically in /home/kn3widea/public_html/libraries/joomla/application/application.php on line 721

    Strict Standards: Non-static method JRequest::getCmd() should not be called statically in /home/kn3widea/public_html/plugins/content/pagenavigation.php on line 21

    Strict Standards: Non-static method JRequest::getVar() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 255

    Strict Standards: Non-static method JRequest::_cleanVar() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 134

    Strict Standards: Non-static method JFilterInput::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 577

    Strict Standards: Non-static method JPluginHelper::getPlugin() should not be called statically in /home/kn3widea/public_html/plugins/content/pagenavigation.php on line 24

    Strict Standards: Non-static method JPluginHelper::_load() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 41

    Strict Standards: Non-static method JFactory::getURI() should not be called statically in /home/kn3widea/public_html/plugins/content/vote.php on line 21

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JURI::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/factory.php on line 403

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  • Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JSite::getMenu() should not be called statically in /home/kn3widea/public_html/components/com_content/router.php on line 19

    Strict Standards: Non-static method JApplication::getMenu() should not be called statically in /home/kn3widea/public_html/includes/application.php on line 345

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JMenu::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/application/application.php on line 720

    Strict Standards: Non-static method JError::isError() should not be called statically in /home/kn3widea/public_html/libraries/joomla/application/application.php on line 721

    Strict Standards: Non-static method JRequest::getCmd() should not be called statically in /home/kn3widea/public_html/plugins/content/pagenavigation.php on line 21

    Strict Standards: Non-static method JRequest::getVar() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 255

    Strict Standards: Non-static method JRequest::_cleanVar() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 134

    Strict Standards: Non-static method JFilterInput::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/environment/request.php on line 577

    Strict Standards: Non-static method JPluginHelper::getPlugin() should not be called statically in /home/kn3widea/public_html/plugins/content/pagenavigation.php on line 24

    Strict Standards: Non-static method JPluginHelper::_load() should not be called statically in /home/kn3widea/public_html/libraries/joomla/plugin/helper.php on line 41

    Strict Standards: Non-static method JFactory::getURI() should not be called statically in /home/kn3widea/public_html/plugins/content/vote.php on line 21

    Strict Standards: Non-static method JLoader::import() should not be called statically in /home/kn3widea/public_html/libraries/loader.php on line 186

    Strict Standards: Non-static method JURI::getInstance() should not be called statically in /home/kn3widea/public_html/libraries/joomla/factory.php on line 403

    INNOVATE 2010 - 18th & 19th February 2010, Sydney, Australia

     

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