How to create an IDEA BOARD

Set the scene – show you really understand your customer’s problem - empathise, make a connection.

Sell hard – get them hooked – here is the irresistible solution to their problem they have been waiting for!!

Now make sure they stay on the hook with the strongest most compelling argument.

- Compelling Benefits – the amazing stuff it can do for them.

- Dramatic Difference – the WOW factor - they won’t get that anywhere else!

- The Reason to Believe – OK, this is not just hype – here is why it is believable.

Sum-up – now tie it all together – from their POV - “so you agree, this is the best thing since sliced bread”.

Now add some pictures, rough branding, design or anything else that will help convince your target audience.

 Structure for an idea board

Idea Board

Facilitator & Practitioner

Become a KN3W IDEAS facilitator or practitioner

KN3W IDEAS the book
More than just a book - a whole KN3W was of thinking

A great introduction to this unique new problem-led front-end of innovation technique. The book is also a complete DIY guide to running your own KN3W IDEAS workshop because it contains a complete set of the patent-pending KN3W IDEAS templates and tools, and a step-by-step classroom in a book tutorial – everything you need to start picking the right things to do – now!