What is KN3W IDEAS?

KN3W IDEAS is a unique new way of picking the right things to do, at the front end of innovation, before committing valuable resources. KN3W IDEAS harnesses the whole organisation’s brain, getting people working together, really collaborating to solve the right problems with the right ideas. The unique problem-led process connects the problems of the business with a relevant customer problem, and then solves that problem using a systematic problem solving process that delivers more unique, more competitive and more ownable business concepts. KN3W IDEAS is easy to use because the whole process is driven through a patent pending set of templates and tools

KN3W IDEAS is the most complete front-end of innovation process. Driven through unique patent-pending templates and tools it delivers better, more unique and actionable ideas that are positioned against your target audience, ready for feasibility and testing.

Not only does KN3W IDEAS teach your people to think differently, it gets the whole organisation thinking together. With that power, any problem can be solved because the people inside your organisation know how to solve your problems better than any outside consultant ever will.

"The first requisite for success is the ability to apply your physical and mental energies to one problem incessantly without growing weary"
Thomas Alva Edison (1847 – 1931)

Recognising the inherent weakness of brainstorming, this systematic approach avoids the fixed thinking ideas generation of the past that was always distorted by existing paradigms, preconceptions and prejudices.

The underlying principles of KN3W IDEAS are:

1. Solving the right problem will give you the right solution

Only when you understand the real, underlying Problem of your Customer will you be able to find the solution they need. When you put a little thought in upfront it saves an enormous amount of time later.

KNEW IDEAS makes sure you really understand the problem or issue so you can find the right solution.

“The formulation of the problem is more essential than the solution.”
Albert Einstein (1879 – 1955)

2. Breakthrough ideas will only come from thinking differently

Fixedness – our inability to see beyond our own experience - causes us to try to solve problems in the same old way, even when we are desperately looking for new solutions.

Typical creative thinking techniques don’t provide a mechanism to break fixedness. In fact, when we are in a ‘suspend all judgement’ state of mind we tend to draw even more on our beliefs and experiences.

KN3W IDEAS helps you break through both personal and corporate fixedness to achieve breakthrough ideas.

“The definition of insanity is doing the same thing over and over and expecting different results.”
Benjamin Franklin (1706 – 1790)

3. Great discoveries and improvements require the ‘collective’ knowledge of the business

When the whole organisation thinks together any problem can be solved. The people inside an organisation know how to solve its problems better than any outside consultant. However, politicking, ego and fixedness so often conspire to block real breakthrough thinking.

The KN3W IDEAS methodology unlocks the intellectual capacity of your whole organisation. Not only by providing a thinking process that eliminates fixedness, but through a methodology that inspires individual participation while ensuring collaboration, knowledge sharing and teamwork.

“Great discoveries and improvements invariably involve the co-operation of many minds”
Alexander Graham Bell (1847 – 1922)

KN3W IDEAS is a unique new way of finding the right things to do and identifying the right problems to solve. Plus, only KN3W IDEAS uses a patent-pending technique to beat fixedness and generate truly unique, breakthrough ideas.

KN3W IDEAS can be implemented organisation-wide in any business through a programme of live action training workshops that include facilitator training.

Find out more :

Facilitator & Practitioner

Become a KN3W IDEAS facilitator or practitioner

KN3W IDEAS the book
More than just a book - a whole KN3W was of thinking

A great introduction to this unique new problem-led front-end of innovation technique. The book is also a complete DIY guide to running your own KN3W IDEAS workshop because it contains a complete set of the patent-pending KN3W IDEAS templates and tools, and a step-by-step classroom in a book tutorial – everything you need to start picking the right things to do – now!